Your microbrewery's taproom is an
important part of the business. It provides not only exposure but
additional sales that boost the bottom line as well. Because it's
such a vital component of making a profit and growing the business,
any way to improve the taproom is an improvement to the brewery as a
whole.
One easy way to boost taproom profit is
to add a covered outdoor patio or beer garden. Why should you invest
in a covered space? Here are five ways it can make a financial
difference.
1. Increased Visibility
Many new microbreweries are housed in
large business parks and crowded downtown areas. It's hard to get
noticed when you blend in with the background. A covered beer garden,
though, draws attention. With a large, professional awning featuring
your signature colors and brand logo, the taproom is easily seen from
a distance.
Already have an uncovered beer garden?
Many taproom's outdoor patios are hidden in parking lots, around
back, or behind production areas. In this case, a bold awning will
inexpensively and easily direct people.
2. Expansion Without Expansion
Is your taproom already busy? You may
need to move to a bigger location to keep up with customer growth.
But such a move threatens to dilute your current customer base before
you can add more in the new area.
One simple solution is to expand
outward rather than move. Whether in front of your brewery or behind
it, an outdoor beer garden can provide the additional square footage
that you need for very little investment. Add a wide, inviting
connection leading to a large awning and a few tables for an
inexpensive, basic addition. Add a second bar and taps for a more
permanent expansion project.
3. An Additional Venue
Two separate and comfortable spaces
allow you to do more with the same location. You could host a booming
trivia night while still providing a space for regular customers who
don't want to participate. Or designate a space for private events
without having to close the entire taproom for the duration. Many of
your regulars will appreciate having a spot for those who want to sit
and relax and those who like to party.
4. New Customer Appeal
An attractive, covered outdoor drinking
area increases your opportunity to sell to new customer bases. If the
business is located in a walkable part of town, for instance, are you
appealing to dog owners? The beer garden is a great place to
encourage people to bring their pets, providing water and a few
treats to occupy the pups while customers enjoy a relaxing beer
outdoors.
An open patio can also attract
bicyclists, tourists, and even business people in a hurry. It is more
welcoming and less intimidating for potential customers who might be
leery of committing by stepping inside.
5. Protection from the Elements
Your outdoor patio won't attract many
customers at all if people can't use it due to the weather. Florida
taprooms need to add some kind of protection from the natural
elements. You'll need overhead cover from the burning summer heat as
well as sturdy winter cover from rain and wind. If you already have
an outdoor space that is underutilized, consider the potential boost
from putting a roof over its head.
Undoubtedly, a covered patio dining
area is an easy way to make your microbrewery's taproom more visible,
more functional, and more appealing. Ready to start work on your own?
Begin by talking with the outdoor covering experts at
Sunstate
Awning
today. Together, we can create the perfect way to invite
your new and existing customers outside.
